How can I buy less, choose well and make my clothes last? 

Our third MMP is here already!? We hope you’ve been enjoying the blog series so far and are learning how to adopt more sustainable practices when it comes to your fashion choices 🌎

The QUEEEEEN of sustainable fashion, Dame Vivienne Westwood once said, ‘Buy less, Choose well, Make it last’ and since then these words have been all over the sustainable fashion industry. This is a simple yet clear call to action, to be more sustainable when it comes to our clothing consumption we need to follow these guidelines. But what do each of these small but mighty statements mean and how can we change the way we buy our clothes to follow them? Let’s take a look…

How to improve on your over consumption.

It’s going to be hard to break away from the strong grasp of fast fashion’s marketing, but we believe in you! To start trying to buy less- take away those temptations! Unfollow Fast Fashion brands and seek out sustainable brands and influencers that align with your style and ethos. Discovering them may take some time, but it will be worth it 💜  Your feed will then become a hub for conscious brands and influencers instead. Taking these steps will hopefully lead you away from the temptations of fast fashion and it’s fad trends.
The trick to buying less is simple and almost obvious: only buy something you REALLY love and will cherish for ever. Sales can be great, especially if a lot of sustainable brands are not within your budget… but we have to also be careful not to buy just because something is on sale, so, try being more conscious of each purchase and ask yourself:
  • Do I need this item?
  • Has unsustainable is the fabric/ quality?
  • Will I wear it 30 or more times?
  • Do I have other items in my wardrobe I can wear it with?

How to shop second hand.

 So, what if you need something new? There are many ways you can choose conscious clothing without buying new/fast fashion.

Firstly, and probably the most obvious, sustainable brands! You can find sustainable brands selling what you are looking for through Good On You app- which already rates the brands based on their commitments to people, planet and animals. Shopping from slow sustainable brands means you have more knowledge of who made your clothes and you’re supporting a small business at the same time! Aside from sustainable brands, try shopping in physical charity shops or online second hand clothing platforms such as Depop and Vinted! Buy clothing new to you through clothes swaps with friends. Perhaps organise one yourself and get others involved! It’s a great way to get new second hand clothing without breaking the bank, plus you’ll be extending the lifecycle of a garment that already exists!

How to make your clothing last.

So how do you keep your clothes lasting for years? Aftercare of items is something a lot of consumers don’t realise is important when it comes to having a sustainable wardrobe. It’s not just about the material of the clothes you have or how you acquired them but also how you clean and care for them! Here are the simple and easy ways to make your clothes last for years to come:

  1. Washing at 30 degrees- 30°C uses 38% less energy than washing at 40°C?!
  2. Wash your clothes less- Although this one may take some getting used to, there are many ways you can keep your clothes fresh without needing to wash them after one use! Try hanging it up to air out after wearing or spraying with a homemade solution like lavender spray!
  3. Air dry your clothes- Did you know that a load of laundry, washed at 40 degrees and air dried, releases 0.7kg of C02e whereas a load washed at 40 degrees and tumble dried releases 2.4kg!
  4. Products- There is now a huge range of supermarket own brand eco-friendly detergents and fabcons to grab at an accessible price! Some also have refills available! You could also try some long loved eco-friendly brands such as Ecover and Smol.

Target time!


This month we aren’t going to set a specific target because we want you to choose what’s best for you and fits your lifestyle! Have a look at each of the statements: buy less, choose well, make it last, and pick which one you would like to work on as a starting point! Work your way through each of them, take the time to learn how to change your behaviour when shopping, remember, this will be a process and by no means will it happen overnight- but you got this! No matter how long it takes, you are working on it and doing your best to become a more conscious consumer!


Let us know what you thought of our third Me, Myself and the Planet