We are often asked about the future of plus size within Ilk + Ernie. So we thought it would be good to have a little section on our website dedicated to the conversation.
Firstly, extending our size range is definitely on the agenda. However, when and how we will do it is a complicated question to answer. With that in mind, we are going to do our best to explain to you what is needed for us to achieve this goal, from the perspective of a small business like ours.
It’s a common misconception, but every extra size to our range requires a substantial amount more money a season. Which is why when we started out, we had to limit ourselves to having less sizes in our range. At the moment, to put it simply, the money still isn’t there.
We’ve been hugely affected by CV-19, the plan to extend our range next year has been put on hold yet again because of the money we’ve lost in 2020. For me (Jess) as the owner of this business, I can’t begin to tell you how much that fact upsets me. It’s an incredibly frustrating place to still find ourselves in.
For now, all we can do is try to work on the sizing we have in place - which we know with certain styles, at times can come up a little small. This will mean larger jumps in measurements between sizing which we will be working on for SS21.
We value every SINGLE customer that has supported us thus far. We are still learning and listening and thank you for all your feedback. This is still very much a journey for us, we hope you will stick along for the ride ❤️.
If you have any further questions, please don't hesitate to get in touch - firstname.lastname@example.org
ALLL our love and thanks.