WHAT IS DOPAMINE DRESSING AND WHY IS EVERYONE DOING IT?
Incase you missed it, 'Dopamine dressing' is top of the list on predicted trends for 2022. Not sure what this means? It's all about dressing to make yourself smile. Whether that's with bold prints or bright colours, if your outfit gives off mega good vibes - you've met the brief 😊
Not only is the dopamine dressing aesthetic cool, but it's backed by science too. That's right...it's actually proven to boost your confidence and help you release happy hormones.
At Ilk + Ernie we've always been big on dopamine dressing, all of our collections are designed to bring out your confidence of self and have you feeling good in your skin. So it makes sense that all of our garments are pretty stand out!
OUR GUIDE TO DOPAMINE DRESSING
1) THINK BRIGHT COLOURS
Name a better way to brighten up your day than with a sensational pop of colour! Rumour has it that this year tangy orange and garish green are becoming the new black.
2) THE BOLDER THE BETTER
Don't be shy! Soak up the mood boosting qualities of clothing by introducing some cool prints into your wardrobe. "I love that but I could never pull it off" is a phrase we hear once too often, but dopamine dressing is the exact reason you should be dressing for you, and only you - give it a try.
3) IT'S ALL IN THE DETAILS
Making a statement is a fun and easy way of helping you feel more confident throughout your day. Not only will this help you feel cool and stylish but you'll be turning heads too *queue the compliments from strangers*.
DRESS YOURSELF HAPPY
With dopamine dressing being scientifically proven to boost both your mood and confidence - it made sense for our latest collection to be bolder and brighter than ever to give you guys the chance to feel AND look good, whilst saving our planet ❤️